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AUTO INDUSTRY DIGITAL
ADVERTISING GUIDE

An overview of the current state, as well as practical
advice and big ideas for auto industry leaders who want
to use digital advertising formats to drive business.

Download

Where
Next

Unique global impact powered by breakthrough Deep
Learning technology. Trusted by 270+ agencies and
the biggest brands. Check out why:

High Tech Street

Keep It
Clean

Your brand image is one of your most valuable assets. You
need to protect your brand against unfortunate mistakes.

 

Our three-layer Brand Safety system is like the ultimate
car safety solution. Just as a modern car has sensors to
pick up dangers on the road, we have a blacklist and
context analysis technology that seek out sites which
might harm your image. Your ads only appear in places
where they will complement and elevate your brand.

Algorithm Avenue

High Tech Street

Pick Your
Model

There are reasons why one customer chooses one car
brand or model over another. Understanding contextual
user data lets you better assess which vehicle from your
entire fleet is the very best fit.

 

In fact, a customer might be browsing one model but our
technology can use context to show them something better
suited to their needs based on their browsing behavior.

 

Connect people with vehicles that will really fire them up
and lead to a purchase.

Banner Close

Conversion Drive

Machine
Tuning

Deep Learning algorithms are the heart of our technolo-
gy. You set the KPIs and results you want to achieve. Deep
Learning then runs constant diagnostics and calibration to
fine-tune the results.

 

The advantage isn’t just less maintenance, it’s a totally
new level of performance. You may already be using Ma-
chine Learning in your campaigns. But did you know that
for every 80 calculations made by ML algorithms, DL
makes 200,000?

Market Square

Campaign Close

Express
Yourself

We’re a long way from the Model T only coming in one
color. Just like the options on a car, your ad campaigns
should offer almost endless flexibility to suit your needs.

 

And it’s not just about performance campaigns... Our
in-house creatives team designs beautiful brand awareness
campaign
assets, and our technology addresses potential
car buyers at every stage of the purchase funnel. You can
show yourself to users in the right way at any time.

Brand Lane

Algorithm Avenue

Power
Up!

Auto brands are looking to a future with electric
vehicles and more online sales. You are innovating
today with tomorrow coming up fast.

 

Our retargeting solutions enable you to plan
bigger for the future.

 

We’ve run successful campaigns for brands like
Audi and Honda, helping build awareness
around new vehicles and drive conversions,
exceeding KPIs by as much as 300%.

Lead Drive
Click Street

Meet Your
Co-Driver

We are RTB House; a global company that
provides
state-of-the-art marketing
technologies for top auto-
motive brands
worldwide.

 

Our proprietary ad buying engine is the
first and only
one in the world to be
powered entirely by Deep
Learning
algorithms
enabling advertisers to
gene-
rate outstanding results.

Awareness Street

Deep Learning Lane

Choose your vehicle

We understand your brands. Every customer

journey is different. So, choose your ride.

Scroll up

And take a test drive

or turn on

Autonomous

Hands-free movement

Auto brands are constant innovators. Now,
as you move to a sales model with
more
online customer touchpoints than ever, you
need new technologies that
can keep pace.
Let us take you on a virtual test drive of our
cutting-edge
digital advertising solutions
that empower auto brands.