An overview of the current state, as well as practical advice and big ideas for auto industry leaders who want to use digital advertising formats to drive business.
Your brand image is one of your most valuable assets. You need to protect your brand against unfortunate mistakes.
Our three-layer Brand Safety system is like the ultimate car safety solution. Just as a modern car has sensors to pick up dangers on the road, we have a blacklist and context analysis technology that seek out sites which might harm your image. Your ads only appear in places where they will complement and elevate your brand.
Algorithm Avenue
High Tech Street
Pick Your Model
There are reasons why one customer chooses one car brand or model over another. Understanding contextual user data lets you better assess which vehicle from your entire fleet is the very best fit.
In fact, a customer might be browsing one model but our technology can use context to show them something better suited to their needs based on their browsing behavior.
Connect people with vehicles that will really fire them up and lead to a purchase.
Banner Close
Conversion Drive
Machine Tuning
Deep Learning algorithms are the heart of our technolo- gy. You set the KPIs and results you want to achieve. Deep Learning then runs constant diagnostics and calibration to fine-tune the results.
The advantage isn’t just less maintenance, it’s a totally new level of performance. You may already be using Ma- chine Learning in your campaigns. But did you know that for every 80 calculations made by ML algorithms, DL makes 200,000?
Market Square
Campaign Close
Express Yourself
We’re a long way from the Model T only coming in one color. Just like the options on a car, your ad campaigns should offer almost endless flexibility to suit your needs.
And it’s not just about performance campaigns... Our in-house creatives team designs beautiful brand awareness campaign assets, and our technology addresses potential car buyers at every stage of the purchase funnel. You can show yourself to users in the right way at any time.
Brand Lane
Algorithm Avenue
Power Up!
Auto brands are looking to a future with electric vehicles and more online sales. You are innovating today with tomorrow coming up fast.
Our retargeting solutions enable you to plan bigger for the future.
We’ve run successful campaigns for brands like Audi and Honda, helping build awareness around new vehicles and drive conversions, exceeding KPIs by as much as 300%.
Lead Drive
Click Street
Meet Your Co-Driver
We are RTB House; a global company that provides state-of-the-art marketing technologies for top auto- motive brands worldwide.
Our proprietary ad buying engine is the first and only one in the world to be powered entirely by Deep Learning algorithms enabling advertisers to gene- rate outstanding results.
Awareness Street
Deep Learning Lane
Choose your vehicle
We understand your brands. Every customer
journey is different. So, choose your ride.
TRUCK
SUV
CITY CAR
SPORTS CAR
BUS
Scroll up
And take a test drive
or turn on
Autonomous
Hands-free movement
Auto brands are constant innovators. Now, as you move to a sales model with more online customer touchpoints than ever, you need new technologies that can keep pace. Let us take you on a virtual test drive of our cutting-edge digital advertising solutions that empower auto brands.